A Social Media Example

Posted on 10/28/2010


Do I need Social Media?
There are many business owners who are on the fence regarding the use of social media. They don’t know what it is, or how to use it. So they become skeptics. I want to give an example, to hopefully illustrate the power of a strong social media presence.

Let’s say you live in a large city, like Chicago. Your friends from college who you haven’t seen in years are coming to visit. You don’t want to just sit around the house. So, you begin looking for things to do.

Forget the phone book. It may have listings of each bar or club, but it won’t give you any additional information. If you want to know what specials the bars have on Friday when your friends arrive, or who is playing, you’d need to pick up the phone and call each one. A gigantic waste of time.

You can Google bars in Chicago, and you’d have a little more luck. Now, you have Google map locations, and websites popping up, and information can more easily come together. A little research, and you could plan a fun night.

But people tend to remember the places they had a good time. Last time you had some friends in town, you went to a neighborhood bar that served $2 bottles of beer. Now, in the city, that’s a bargain. They also had a great band that night. So, you begin thinking about going back.

This is where a Social Media plan comes in. You only remembered the name of the bar, because you were on your buddy’s Facebook page, who went with you. Instead of backing out of Facebook, to search for it on Google, you just stay where you’re at, and type the name of the bar into the Facebook search bar.

Now, say I am the owner of that bar. I just had a brand new website built, and I am not super tech-savvy. I don’t know how to change the content in my website to reflect the weekly drink specials, or the live entertainment. Without social media, chances are I would have lost you as a customer.

Even if I had updated that information on my website, chances are, you may not have gone there. So if I did not have it on my Facebook, I still may have lost you as a customer. At the very least, it would have given you the opportunity to consider other options. That’s not something I want to do as a business owner.

With a simple Facebook fan page, I was able to give you and your friends the information you were seeking in a simple format. So for the weekend at least, I keep you as customers.

You can substitute out the bar, and this story will remain pretty universal. As Facebook continues to grow, so do the number of people who check it before they decide on who to go to for a major purchase.

Social media will only help your business stay visible and stay relevant in an ever-changing world.

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