The advantages to an original website

Posted on 10/16/2010

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As a small business, attracting clients can be similar to job hunting. The main objective in both activities is to sell yourself, and sell your services. How do you do that?

By making yourself stand out. A unique, well designed website with original graphics is the best way to do that. It’s no secret that we are in a bad economy. Times are tough for you, and your competitors. Chances are your competitor may have cut costs with his website. If your competitor didn’t, it’s all the more reason to compete for your share of the market.

It’s tempting to buy a template, or try to build your site yourself. But making yourself stand out means putting your best foot forward.

Clean copy with a clear message is important. You don’t want something with misspelled words, or grammar mistakes. You also want to make sure that your graphics are top of the line, and original, and that your website is easy for customers to navigate.

These things will all help your customer’s experience, which will make them remember you. This will pay off big in the end!

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